Specialty Areas
o Crystallizing value story by client type, for use in marketing campaigns and sales enablement
o Defining addressable market to prioritize top sales targets and optimize territories
o Building customer segmentation to enhance sales and customer success, including pricing and packaging
o Analyzing customer journey to identify inefficient or high impact touchpoints that affect customer acquisition or renewal success
o Developing a client retention strategy to address controllable churn
o Mobilizing a strategic account planning program, with targeted cross selling across product lines
o Building a culture grounded in customer, across sales, product, and technology roles
o Chief Revenue Officer, Chief Operating Officer, Account Management leader identification, onboarding, readiness coaching
o Evolving talent strategy for commercial roles to propel growth, including incentive design
o Establishing operating principles and cadence for effective Executive Teams